-
Every sponsorship Euro spent should be trackable and comparable. To do this, you'll need a technique to figure out how much a footballer is worth to their sponsor.
The Athloot sponsorship valuation model can help with this. The model is based on personal awards, performance, exposure on pitch, social engagement and advertising value of a footballer.
-
Join the Starter
Program today and
discover how you can:Build sponsorship portfolios from over 500 players – or upload your own players.
Sign up
-
The Athloot sponsorship model enables football agents and brands to reach a more rounded sponsorship valuation for negotiating sponsorship agreements.
Discover sponsorship value
The methodology takes into account a footballer's tangible and intangible attributes, such as brand value and social following. These attributes are fed into a machine learning algorithm to determine the athlete’s predicted sponsorship value (PSV).