Every sponsorship Euro spent should be trackable and comparable. To do this, you'll need a technique to figure out how much a footballer is worth to their sponsor.

The Athloot sponsorship valuation model can help with this. The model is based on personal awards, performance, exposure on pitch, social engagement and advertising value of a footballer.

The Athloot sponsorship model enables football agents and brands to reach a more rounded sponsorship valuation for negotiating sponsorship agreements.

The methodology takes into account a footballer's tangible and intangible attributes, such as brand value and social following. These attributes are fed into a machine learning algorithm to determine the athlete’s predicted sponsorship value (PSV).